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It's the fastest growing type of marketing in the corporate world right now.
Every year, companies are doubling their content and video marketing budgets in order to keep up with demand. Everybody "knows" it's important, but not everybody knows how to do it well...or even what it is.
Too many companies shy away from diving into this exponentially growing content strategy because they're worried about the cost, but then spend all their time and money building out other campaigns that won't perform nearly as well.