4 Super Easy Tips That Will Level Up Your Video Production

I've seen several of you guys start to add more video to your social feeds and I'm so excited! So with that in mind, today we're gonna talk about a couple quick tips that will level up your video game.

1. Lighting

Y'all. Lighting is THE most important thing to do--with audio as a close second. And it's so easy to fix! You can either get a lighting kit, ring light, or--the literal easiest thing in the world--go stand in front of a window. There's no need to buy fancy shit if you live in a place that has access to the sun. Cave Dwellers will need to order a light kit on Amazon.

2. Framing

Along with your lighting, think about your image framing. There are 2 things I'll cover here: the angle of the camera and head space.

Angle of Camera:

THE most flattering angle is always going to be slightly higher than straight on. That's why MySpace pics were always so high up, they make everybody look real good. Don't go Full Myspace though--never go Full Myspace. Straight on is the second most flattering. The WORST thing you can do is a subject superior angle--where we as the viewer are looking up at you. Eesh.

Head Space:

This is the amount of space between the top of your head and the top of the frame. You don't want too much--like when you hand your camera to a stranger to take your vacay pic and you get it back but your face is practically hanging off the bottom. Don't do that! We're interested in YOU, so make sure you're taking up more of the frame.

3. Background.

Nobody wants to see your messy bed. It's distracting. If you notice in my first video on here, I shot it just to get it done that day and didn't even think about cleaning up my bookshelf. Now it's all I can look at when I watch that video, and not only does it distract from the subject matter, but it looks unprofessional. So clean that ish up!

This is exactly why I shoot my videos on a white background. Less cleaning! As long as you have good lighting, you can do the same thing-- find a wall and use that as your backdrop.

4. Audio

Gonna keep this one short: use what you have. Don't run out and buy a mic because you're just getting started doing videos. The iPhone mic is pretty decent, so if that's all you have, use that for a while.

Since you're a musician, you might actually have other mics lying around. If you have those, definitely use them even if they're not compatible with your camera or iphone. Simply record the sound separately while you're shooting, and put it together in post. I'll cover how to do that in another video.

Bonus: Faces vs. Instrument close up

So this one I'm a little biased. I personally think faces are better to include because it means we as the audience will connect with YOU, there's a person there to look at. PLUS, faces statistically do better on platforms like Instagram. It's human nature. HOWEVER, there are many huge Instagram musicians that mainly post videos that are close ups of their hands playing instruments, etc. Like @Mateusasato, his head is usually partially cut off and the focus is on his playing. 

Honestly, this might just be a matter of personal preference. The key is to make sure your feed has a good balance of faces along with these close ups. Also, try a couple different styles and see what gets the highest engagement. You should constantly be evaluating what's working and what's not, and continuing with the good stuff while cutting out the bad.

Now I really want to know: WHAT is keeping you guys from posting more video content of your music? Tell me in the comments!